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Tomer Naydnov
← All workPRODUCT STUDY / Eventa

FROM A CELEBRATION TO A CONVERSATION

Eventa

Make the first hello a little easier.

A wedding already gives people something in common. Eventa turns that shared moment into a mobile space to discover guests, express interest and start a conversation - without installing an app.

Event guestsCustomersOrganizersPlatform operator
A LOOK INSIDE / Customer website
eventa / in use
Eventa: A customer-facing website
Eventa: Discover people at the eventAttendee app ↗

Original application. Fictional demo data.↗ Screens open at full resolution

MY ROLE
Product · design · full-stack build · operation
CONTEXT
Solo project · sole creator
TIMELINE
2026
PROJECT STATUS
Discontinued · Source public

THE IDEA, IN A MOMENT

Meet within the moment.

A connected event experience has different responsibilities: customers shape the celebration, organizers prepare their guests, attendees meet in the mobile app, and operators oversee the service.

Where I contributed

I conceived, designed, built, and operated the product, including the guest experience, organizer ordering, payments, and operational tools.

Set the scene

A welcome that belongs to the event.

The customer website explains the idea. The setup flow gives it a personal background, a printed welcome and an editable configuration before the event is ordered.

IN MOTION

A welcome that belongs to the event.

A crafted sequence of actual original UI interactions, with detail cuts and full-view context. All event data is fictional.

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  1. Make the welcome yours

    A personal background begins with the original local upload flow.

  2. Compose the first impression

    The native cropper produces the portrait image used by the guest preview.

  3. See the choice in context

    The original phone preview now carries the uploaded image.

  4. Carry it into the room

    Choose an original QR-poster template and add a specific design request.

  5. Look closely before ordering

    The full-size template preview is part of the original website.

  6. One editable summary

    Dates, background, poster and services remain reviewable. No order is submitted.

Eventa: detail of A personal first impression
DETAIL / ORIGINAL SCREEN
View screen
01 / Customer website

A personal first impression

The original cropper prepares a portrait background before it enters the event preview.

Eventa: detail of From screen to venue
DETAIL / ORIGINAL SCREEN
View screen
02 / Customer website

From screen to venue

Select an original QR-poster template and attach specific design instructions.

Eventa: detail of An editable event configuration
DETAIL / ORIGINAL SCREEN
View screen
03 / Customer website

An editable event configuration

Date, background, poster and included services remain reviewable before an order is submitted.

Prepare the guests

A messy spreadsheet. A clear next step.

A separate organizer portal asks for consent, validates a guest upload and distinguishes accepted contacts from duplicate or invalid rows. The organizer can review the list and invitation wording.

IN MOTION

Preparing the room. Understanding the night.

A crafted sequence of actual original UI interactions, with detail cuts and full-view context. All event data is fictional.

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  1. Permission comes first

    The organizer records permission before the list tools appear.

  2. A useful answer to a messy list

    Twelve fictional contacts saved. One duplicate and one invalid row explained.

  3. A list you can manage

    Saved contacts retain their pending-invitation status.

  4. Review the invitation

    The built-in message illustration previews the event wording. No messages are sent.

  5. After the night: a real report

    The original analytics backend calculates a separate fictional event report.

  6. Follow the whole journey

    Seeded event records become a real step-by-step conversion funnel.

  7. Understand the room

    Audience breakdowns give the organizer more context about the room.

Eventa: detail of A messy spreadsheet, a clear result
DETAIL / ORIGINAL SCREEN
View screen
01 / Organizer portal

A messy spreadsheet, a clear result

The real import accepts twelve fictional contacts, skips one in-file duplicate and explains one invalid row.

Eventa: detail of A list the organizer can manage
DETAIL / ORIGINAL SCREEN
View screen
02 / Organizer portal

A list the organizer can manage

The saved contacts appear in the original portal with pending invitation statuses. No invitations are delivered.

Meet on your terms

Connection, with room for real life.

Discover guests in the event and explore mutual interest. If the connection drops during a conversation, the app keeps the message available for recovery. Personal boundaries remain a direct action.

IN MOTION

Connection, recovery, and personal boundaries.

A crafted sequence of actual original UI interactions, with detail cuts and full-view context. All event data is fictional.

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Read the walkthrough
  1. A message worth keeping

    The original attendee chat, connected to the isolated real backend.

  2. Even when connection drops

    The app keeps outgoing text instead of losing it.

  3. Still here. Ready to retry.

    The failed-send state and retry control belong to the original app.

  4. Back online. Sent once.

    Reconnection flushes the same message; a second real browser receives it.

  5. A clear personal boundary

    Blocking explains that likes and the shared conversation will be removed.

  6. The connection is removed

    The real block endpoint removes the pair’s conversation and message rows.

Eventa: detail of Discovery in the room
DETAIL / ORIGINAL SCREEN
View screen
01 / Attendee app

Discovery in the room

The actual attendee app presents event-scoped profiles in its native swipe view. All people are fictional demo profiles.

Eventa: A mutual moment
View screen
02 / Attendee app

A mutual moment

A new reciprocal like triggers the original match screen for two fictional guests.

Eventa: detail of The connection drops. The message stays.
DETAIL / ORIGINAL SCREEN
View screen
03 / Attendee app

The connection drops. The message stays.

A real offline send preserves the message and exposes the original retry control. The product offline banner is shown; development tooling is omitted.

After the event

Understand the night. Run the service.

An organizer receives a focused event report. The operator has a separate view of conversion and safety activity across the service. These are different responsibilities, with different access.

Eventa: detail of A report from event activity
DETAIL / ORIGINAL SCREEN
View screen
01 / Organizer portal

A report from event activity

The original analytics backend generates and persists a report for a separate fictional ended event. All shown counts are synthetic, including seeded funnel stages.

Eventa: detail of A different workspace for the operator
DETAIL / ORIGINAL SCREEN
View screen
02 / Platform operator

A different workspace for the operator

The administrator can inspect the progression from joining through matching and conversation. These are local synthetic event analytics.

Eventa: detail of Safety has operational context
DETAIL / ORIGINAL SCREEN
View screen
03 / Platform operator

Safety has operational context

The operator dashboard derives blocking and interaction context from the actual local data. It is separate from the organizer’s limited portal.

More of the product 12 additional screens
Eventa: A customer-facing website
View screen
01 / Customer website

A customer-facing website

The original Hebrew website explains the wedding experience and leads into event setup.

Eventa: A preview before booking
View screen
02 / Customer website

A preview before booking

The original marketing website includes an interactive preview of the guest experience. This is Eventa's authored website demo, separate from the real attendee flow captured below.

Eventa: Make the event your own
View screen
03 / Customer website

Make the event your own

Customers choose an event type, enter its details and select a QR poster in the original setup wizard.

Eventa: An event-scoped welcome
View screen
04 / Attendee app

An event-scoped welcome

Guests enter the attendee experience from an event link. The original welcome and consent screen is preserved.

Eventa: Discover people at the event
View screen
05 / Attendee app

Discover people at the event

The attendee grid is populated by the real local API, including attraction filtering and photo delivery.

Eventa: A little more than a photo
View screen
06 / Attendee app

A little more than a photo

The original profile view brings together photos, age, city, intentions and a short biography.

Eventa: Keep the conversation in the event
View screen
07 / Attendee app

Keep the conversation in the event

The original chat screen displays a fictional conversation stored in the local database.

Eventa: See how the event is unfolding
View screen
08 / Organizer console

See how the event is unfolding

The organizer console brings event activity, connections and funnel data together. All displayed counts belong to a fictional local event.

Eventa: A website that explains both sides
View screen
09 / Customer website

A website that explains both sides

The original how-it-works page lets customers follow the organizer journey. Its phone screens are authored marketing illustrations.

Eventa: Review the invitation wording
View screen
11 / Organizer portal

Review the invitation wording

The original portal includes an illustrative message preview and event-relative timing. This is a preview, not proof of SMS delivery or end-to-end encryption.

Eventa: A clear personal boundary
View screen
12 / Attendee app

A clear personal boundary

The native confirmation explains the block. Runtime verification confirms the pair’s conversation and message rows are removed.

FOR THE TECHNICALLY CURIOUS

The thinking underneath.

The important boundaries, implementation choices and trade-offs. Open a topic for the details.

  1. 01

    Four experiences

    Customer setup, organizer preparation, the mobile guest app and operator administration share a Next.js application.

  2. 02

    Explicit access

    Event links, guest sessions and admin access are checked at their respective server routes.

  3. 03

    Durable interactions

    PostgreSQL holds profiles, likes and conversations; Storage supplies images and Realtime supports updates.

  4. 04

    Recovery & operation

    A local text outbox and refresh paths handle interruptions. Reporting and external providers have separate boundaries.

Product surfaces

Next.js · React · TypeScript

Customer setup, token-protected organizer portals, mobile guest routes and operator tools share one application.

Data & boundaries

Supabase · PostgreSQL

Event, profile, like and conversation data support the product's visibility and access rules.

Operation & quality

Server routes · Playwright · Vitest

Server workflows connect event setup and operation, backed by unit and browser-test infrastructure.

01

Make event context part of the interaction boundary.

The guest experience is organized under an event route. Protected server handlers resolve the session and event before operating on profiles, likes, conversations and blocks. The organizer’s token-protected portal is separate from authenticated operator administration.

THE TRADE-OFF

One application can reuse infrastructure across four interfaces, but its route families still need distinct authorization and data scopes. This case demonstrates selected fictional sessions, not a security certification of every route.

02

Treat import errors as something an organizer can resolve.

The upload path normalizes contact input and identifies invalid rows and duplicates. The UI collects a consent acknowledgement, and the organizer can inspect the resulting list. The demonstrated upload retained 12 fictional contacts while reporting one duplicate and one invalid row.

THE TRADE-OFF

The acknowledgement is recorded, but the current upload endpoint does not enforce it server-side. A validated list is preparation evidence, not proof that invitations were delivered. The built-in message preview is a wording preview; its visual encryption badge is not evidence of end-to-end encrypted SMS.

03

Keep a text message recoverable across a connection failure.

The chat interface retains pending text in a conversation-scoped outbox. The local store replaces an entry with the same key, tolerates invalid stored data and bounds the queue. Reconnection and the app’s refresh paths let a failed send recover into a real persisted message.

THE TRADE-OFF

The outbox is local to that browser and designed around text; it is not an offline copy of the entire app. The capture verifies one recovered message and a second-browser receipt, not every retry race or a universal exactly-once guarantee.

04

Give personal boundaries concrete server behavior.

Blocking is an explicit guest action backed by a protected server route. In the recorded scenario it creates the block and removes the pair’s conversation and messages. Operational safety analytics belong to the operator’s separate interface.

THE TRADE-OFF

Blocking and account deletion have different retention behavior. Guest self-deletion anonymizes personal fields while retaining interaction records for analytics; it should not be described as immediate erasure of every message.

05

Curate a client report from the same recorded activity.

The reporting layer turns stored event activity into a focused organizer report, while the operator keeps deeper conversion and safety views. The local backend generated and persisted the demonstrated report with AI disabled.

THE TRADE-OFF

The PDF export and adjacent hourly chart had local rendering problems and are documented in the review. The presentation uses the working native report sections; it does not substitute a repaired chart or claim a successful PDF download.

SCOPE

What this evidence establishes

  • The discontinued product was restored locally with fictional events, contacts and profiles. Its original interface language is preserved in the screenshots; the portfolio explanations are in English.
  • The films demonstrate customer configuration, organizer CSV preparation, native reporting, guest recovery and blocking. No order, payment, external SMS/email or paid model request was submitted.
  • Original customer-site phone illustrations and message previews are distinct from the real guest application. The case does not repeat unsupported marketing multipliers or encryption claims.
  • The isolated capture retains documented local image and development compatibility adjustments. App offline/error states remain visible. The source review records incomplete exports, unconnected admin components and provider-dependent paths.