Tomer Naydnov

Could we build something for this?

That's usually where it starts. A need. A frustration. A thought.

Before I decide what to build, I need to understand what needs to change.

A need becomes a product when the decisions become clear.

Scope · Flow · Tradeoffs · Decisions

Then I build it.

Product decisions and technical decisions belong in the same conversation.

Then reality gets a vote.

The product changes when use proves the plan wrong.

Live.

From “we need something” to something people can actually use.